Brand Guidelines
Colours, typography, and logo usage for Reflection & Design 2025.
Signal East Consult
Facilitator
Tagline: Awaken Your Future
Primary colour: Gold (#C9A96E)
Background: Charcoal (#333333)
Twelve
Organiser
Tagline: Breaking the Mold
Primary colour: Teal (#2DD4AC)
Accent: Coral (#E8725C)
Colour Palette
Gold
#C9A96E
Warm Gold
#8B7355
Dark Teal
#1A2F2F
Teal
#2D4A4A
Light Teal
#6B9A9A
Coral
#E8725C
Typography
Primary Font
Inter
Used for headings, body text, and UI elements.
Bold - Headlines & Emphasis
Semibold - Subheadings
Medium - Body text
Regular - Secondary text
Accent Font
Serif (Quotes)
Used sparingly for pull quotes and emphasis.
"People don't buy what you do, they buy why you do it"
— Simon Sinek
Logo Usage Guidelines
✓ Do
- • Use logos on approved backgrounds
- • Maintain minimum clear space
- • Use provided colour values
- • Scale proportionally
✗ Don't
- • Stretch or distort logos
- • Change logo colours
- • Add effects or shadows
- • Place on busy backgrounds
Minimum Sizes
- • Print: 25mm width minimum
- • Digital: 80px width minimum
- • Clear space: 10% of logo width